Helping Brands Create Innovative Customer & Consumer Experiences

Strategic Insights | Customer & Consumer Experience | Design Research

About

Welcome Aboard

Dandelion Insights was born out of my passion for merging innovation with market research and human-centred design. With a background spanning insights, design and engineering, I have been helping global brands unlock growth through meaningful, strategic innovation. From FMCG/CPG giants to Animal Healthcare leaders and beyond, I have worked across diverse industries, always driven by a belief that true innovation is rooted in understanding the people we serve.

Since founding Dandelion Insights in 2017, I have focused on delivering actionable insights that bridge the gap between brands and their customers and consumers. Whether it is through ad hoc projects, long-term contracts, or retainer-based partnerships, my approach remains the same: combining creativity and analytical rigour to solve complex challenges, helping brands not only meet but exceed customer and consumer expectations.

Stergios Bititsios | Founder & Director

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Work Examples

Discover how our innovative solutions have transformed businesses just like yours. Our case studies showcase the challenges our clients faced, the strategies we implemented, and the impressive results we achieved together. Gain insights into our approach and see the impact of our work first hand.

Testimonials

Experience Matters

"Stergios has been an exceptional research and business partner on a lengthy and important initiative for my group. His understanding of consumer behavior, research methods, agility and intuition has provided the team with robust study designs, actionable insights and clear business direction, all while navigating a challenging schedule."

"I am thrilled to end the year with the accomplishment of a deep dive consumer research across Europe. Dandelion Insights has done a fantastic piece of work to unleash consumer truth over the last 5 months. As for each project we collaborate on, I'm amazed with how easy and pleasurable it is to partner with Stergios. Not only because how prompt he is getting back to us on questions, how he understands our challenges, brings new insights and curates solutions to our business needs, but most of all for his passion, strategic thinking and really high standards of visualisations and storytelling to make an impact on front-end innovation. I highly recommend Dandelion Insights whenever you look at exploring new opportunities or defining innovation strategy."

"Stergios is a fully dedicated partner with a genuine motivation to make your project a success. His ability to combine real skills/competencies in human-centred design and customer needs understanding "beyond the obvious" is really unique. His enthusiasm to accompany the teams in translating the customer experience learning into practical and realistic design briefs is invaluable. I am looking forward to working with Stergios again!"

"I’ve been working with Stergios for many years now and would have no hesitation to recommend him. Experienced, dedicated & professional but above all a really nice guy and a pleasure to work with."

"I have been working with Stergios in many packaging projects, varying from getting basic insights to testing new concepts. His ability to find a way obtaining the information needed is really remarkable, his creative mind and deep understanding in consumer behaviour have made it possible to carve a tailor-made research set up to get the answer needed. During many interviews that he conducted, he managed to ask the essential questions without influencing the answers due to his great knowledge in the consumer psychology and human behaviour. He always managed to translate the subconscious mind of consumers into answers and actions. Thanks to him we are able to progress in setting our packaging strategies and directions. For those who have a non-standard questions to be answered, I would highly recommend Stergios to do the job!"

"I have worked with Stergios since 2011 and have always been amazed by his astute ability to integrate design, consumer psychology and sensory science to inform category, brand, product and packaging innovation across FMCG/CPG, Retail and Packaging sectors. He is a true collaborator who seamlessly connects Marketing and R&D to deliver insights that forge sustainable emotional connections between brand and product. He is a sought after partner with a track record in leading hundreds of commercial projects across the globe. His intellectual curiosity and consumer-centric mindset makes Stergios an invaluable asset to any team fortunate enough to leverage his talents to the fullest."

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