Helping R&D &
Marketing
Teams Make Better &
Informed Decisions
Discover What Matters Through The Power Of Insight & Design Thinking
Focus
- STRATEGIC INSIGHTS
- What are the core human and technical insights that set the foundations for growth and define the rules of success?
- CUSTOMER & CONSUMER EXPERIENCE
- What does the customer and consumer journey look like and what are the core moments of truth and touchpoints?
- DESIGN RESEARCH
- What are the core physical and experiential avenues for successful design and how does it look and feel like?
Expertise
Exploring, Discovering, Joining Dots & Crafting Stories
- AD HOC PROJECTS
- Advisory Service
- Continuous Support
- AREAS
- Customer Journeys
- Experience Mapping
- Packaging Research
- Conceptual Profiling
- Innovation Pipelines
- Idea Generation
- Concept Testing
- Usability Testing
- Product Testing
- Usage & Attitude
- METHODS
- Ethnography
- Focus Groups
- Co-Creation Workshops
- Innovation Workshops
- Big Data Analytics
- Trend Analysis
- Competitor Analysis
- Online Surveys
- Synthetic Testing
- Video Storytelling
- PRINCIPLES
- Human-Centered Design
- Jobs To Be Done
- Consumer Psychology
- Sensory Science
Approach
- #1 OBSERVATION
- primary and secondary research to identify opportunities for change and growth
- #2 MINING
- cutting through the noise to identify meaningful patterns and realistic goals
- #3 INSIGHT
- crystalising core insights that can lead to prosperous strategic targets and actions
- #4 TRANSLATION
- transforming insight into stakeholder-centric stories and evidence
- #5 OPPORTUNITY
- framing top opportunities in line with the business idiosyncrasy, ethics and operations
- #6 SPECIFICATION
- compiling final consumer-driven and stakeholder-centric guidelines for pipelines, strategy, design or development depending on scope
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