The rise of autonomous innovation and AI-driven agents in the CPG (Consumer Packaged Goods) industry is reshaping how companies approach the innovation process. These technologies
Recent research from the Schulich School of Business reveals that moral considerations are becoming increasingly central to consumer decision-making, even in everyday purchases. It highlights
Nearly 20 years of exposure in the field of consumer goods has taught me a very important lesson (amongst others): no product, no service and
As a professional deeply immersed in customer journeys and experience mapping for nearly two decades, I’ve always believed in a simple truth: fewer steps equal
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