Generation Z (Gen Z) has long been associated with a shift away from traditional brand loyalty. Unlike previous generations, they are seen as more pragmatic,
We are living through an era of unprecedented technological acceleration. AI is not only automating processes but also shaping consumer decisions, personalising experiences, and redefining
A 2024 Forbes report has revealed an emerging challenge for marketers: nearly half of consumers feel disconnected from AI-generated adverts, describing them as impersonal and
Innovation isn’t just about solving problems; it’s about solving the right problems. Human-centred design (HCD) ensures that solutions align with the real needs, desires, and
Innovation is the lifeblood of growth, yet many organisations struggle to get it right. They either chase fleeting trends, rely on assumptions, or focus on
The rise of autonomous innovation and AI-driven agents in the CPG (Consumer Packaged Goods) industry is reshaping how companies approach the innovation process. These technologies
Recent research from the Schulich School of Business reveals that moral considerations are becoming increasingly central to consumer decision-making, even in everyday purchases. It highlights
Nearly 20 years of exposure in the field of consumer goods has taught me a very important lesson (amongst others): no product, no service and
As a professional deeply immersed in customer journeys and experience mapping for nearly two decades, I’ve always believed in a simple truth: fewer steps equal
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