Worked closely with the Head of Brand Innovation and played a key role in shaping and delivering an agile front-end innovation process for creating the new coffee range through an integrated research and development approach:

Value Proposition Development: Designed and led a cross-functional stakeholder ideation workshop to define the product’s core value proposition, ensuring it met the expectations of premium coffee consumers.

Concept Generation: Participated in multidisciplinary creative workshops to generate innovative concepts aligned with the brand’s premium positioning.

Concept Testing: Designed and delivered fast-track consumer workshops to test initial product ideas and refine them based on direct consumer feedback.

Concept Ranking: Ranked concepts by desirability and market potential, based on consumer preference.

Prototype Testing: Engaged with consumers through interviews to evaluate product prototypes for functionality and appeal.

Stand Out Testing: Assessed how well the product stood out on shelves through consumer interviews.

Design Testing: Facilitated workshops to test packaging and design elements, ensuring the premium positioning was clearly communicated.

Brand Fit Assessment: Measured how well the new product aligned with the overall brand through focused consumer workshops.

Design Guidelines: Delivered comprehensive design guidelines to ensure consistency in premium packaging across the product range.