{COMPANION ANIMALS | B2B | USA, FRANCE, CHINA}
BUSINESS OBJECTIVE
Vetoquinol is a global leader in Animal Healthcare, including companion animals. The Offer Creation team in collaboration with the Customer Experience team wanted to explore the challenges and opportunities related to pet obesity, specifically in relation to mobility issues. The goal was to understand how veterinarians manage obesity in pets and identify potential areas for innovation beyond traditional diet-based approaches. This research would guide the development of a customer-centric strategy to address obesity within Vetoquinol’s pet mobility pillar.
Mapped the vet experience to identify pain-points and opportunities...
Designed and delivered a comprehensive online research programme involving interviews with veterinarians across the USA, France, and China. Our methodology centred on understanding the complexities of obesity management from a veterinary perspective:
Obesity Definition: Engaged veterinarians in depth discussions to define key factors contributing to pet obesity and understand their approaches to management.
Obesity Management Process: Mapped the pet obesity management process to identify core touchpoints and moments of truth and identified the most effective strategies for managing pet obesity, with a focus on lifestyle, diet, and medical interventions.
Relation to Mobility: Explored and defined the relationship between obesity and mobility issues and veterinarians’ openness to new solutions beyond diet, such as nutraceuticals and medical treatments.
Obesity Solutions Landscape: Explored the obesity solution landscape and identified veterinarian unmet needs across every touchpoint of the obesity management process.
Vet-Led Foresight: Explored veterinarians’ expectations, views and ideas about the future of pet obesity and the process of managing it.
Guiding strategic decision-making...
The findings and recommendations of this research provided the Customer Experience and Offer Creation teams with the foundational knowledge and insight needed to set the foundations of the main stakeholder alignment workshop. At the workshop key business stakeholders came together to define the future strategy for Vetoquinol’s Companion Animal Mobility pillar. New solutions are expected to be developed in the coming months.
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