In this collaborative project managed by our associates at Ignite Exponential, Dandelion Insights designed and led a foundational research program in the UK, Germany, France, Spain and Poland :

Conceptual Profiling: Conducted in-depth consumer interviews to understand how consumers define freshness, their purchasing habits, and the perceived role of packaging in fresh food.

Preference Mapping: Identified key consumer preferences for packaging materials and features, focusing on sustainability, convenience, and freshness.

Experience Mapping: Explored the consumer journey from purchase to disposal, uncovering pain points and unmet needs in how consumers store, use, and dispose of fresh food packaging.

Consumer-Led Foresight: Explored consumer expectations, predictions and ideas about the future of plastic packaging in general and in the context of fresh food.

Ideation & Concept Design: Based on the foundational insights from our research, our partners at Ignite Exponential led an innovation workshop to generate disruptive ideas based on unmet consumer needs, sustainability concerns, and packaging functionality.

Innovation Opportunities: By bringing insights, ideas and concepts together we identified white spaces in the fresh food packaging market, particularly around plastic packaging solutions, to fuel the innovation pipeline.