Generation Z (Gen Z) has long been associated with a shift away from traditional brand loyalty. Unlike previous generations, they are seen as more pragmatic,
We are living through an era of unprecedented technological acceleration. AI is not only automating processes but also shaping consumer decisions, personalising experiences, and redefining
A 2024 Forbes report has revealed an emerging challenge for marketers: nearly half of consumers feel disconnected from AI-generated adverts, describing them as impersonal and
Innovation isn’t just about solving problems; it’s about solving the right problems. Human-centred design (HCD) ensures that solutions align with the real needs, desires, and
Nearly 20 years of exposure in the field of consumer goods has taught me a very important lesson (amongst others): no product, no service and
Feel free to visit my social media pages and don’t forget to like & share :)
Copyright 2024 Dandelion Insights. All Rights Reserved. • Cookie Policy • Privacy Policy • Development • Hosting • Support: iMax Web & IT Solutions
