Case Studies

Work Examples

Coca-Cola

Redefining Premium in Carbonated Soft Drinks

CARBONATED SOFT DRINKS

UK, SPAIN, USA, MEXICO, JAPAN
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Taylor

Creating a New Premium Coffee Range

GROUND COFFEE & BEANS

UK
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Disrupting the Powered Toothbrush Market

POWERED TOOTHBRUSHES

USA
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Coca-Cola

Identifying Growth Opportunities in Coffee

COFFEE

UK, GERMANY, USA, BRAZIL
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Reimagining the Future of Plastic Packaging

FRESH FOOD

UK, GERMANY, FRANCE, SPAIN, POLAND
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Mapping the Pet Obesity Management Experience

PET OBESITY

USA, FRANCE, CHINA
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Coca-Cola

Exploring Sustainability Concepts & Ecosystems

SOFT DRINKS

UK, GERMANY, ITALY, SPAIN
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Taylor

Reducing Plastic While Retaining Consumer Trust

BLACK TEA

UK
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Balancing Natural Appeal & Sustainability

SPREADS & MARGARINE

UK, NETHERLANDS, GERMANY
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Taylor

Bringing Convenience to Quality in Coffee

GROUND COFFEE & BEANS

UK
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Mapping the Farmer Experience at Cow Dry-Off

MASTITIS PREVENTION

FRANCE, UK
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Unilever

Mapping the Consumer Packaging Experience

CONDIMENTS

UK, USA, BRAZIL
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Mapping the Consumer Journey in Cooking Creams

COOKING CREAMS

GERMANY
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Revolutionising the Air Freshening Experience

AIR FRESHENERS

UK
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Coca-Cola

Revitalising Product Flavours & Packaging

CARBONATED SOFT DRINKS

UK, GERMANY, ROMANIA
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Unilever

Decoding Naturalness for Packaging Materials

DRIED FOODS

BRAZIL, GERMANY
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Developing a Strategic Portfolio of Ideas for Reduced Risk

REDUCED RISK

GLOBAL
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Exploring Future Product Formats to Increase Consumer Appeal

DISHWASHING

USA, UK
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