What

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EXPLORATION

With a passion for exploration and a natural aptitude for spotting patterns and joining dots, we enjoy the challenges manifested at the front-end of innovation.

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INSIGHT

We tap into the power of insight and design thinking to help you either unravel new market opportunities, define your innovation strategy or execute renovation tasks, whether it is brand, product, packaging or appliance driven.

CREATIVITY

We use our toolkit of established research and design techniques to create bespoke methodologies tailored to your brief. During our exploration and analysis phases, we always filter what we hear and interrogate what we see. We then bring evidence to life through empathic yet business-minded interpretation, video, photography, storytelling and illustration.

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EVIDENCE

We deliver meaningful stories and actionable guidelines based on a tasty cocktail of proof and experience.
Where necessary we involve our technology, design and quantitative research partners to make sure that every angle is covered.

FOCUS

✓ Discover what the future of your category, product and packaging looks like.

✓ Map your customers’ journey and identify key touchpoints and moments of truth.

✓ Decode key perceptual and semantic qualities, sensory cues and semiotic clues.

✓ Identify technical drivers, sensory cues and functional & emotional equities.

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GET IΝ TOUCH

Contact Us

CONTACT INFORMATION

Phone: +44 (0) 7903 306454
Email: stergios@dandelioninsights.com
Cambridge, UK

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